A beautifully illustrated celebration of the Porsche "A book like the brand: intoxicating, beautiful, intelligent." - Porsche Klassik Magazine Ferry Porsche reinvented the sports car in 1948. The first car to bear the Porsche name was made in the Austrian town of Gmund. Just 15 years later Porsche presented the 911 - the brands iconic car. Many individuals played major roles in the history of the sports car maker: designer F. A. Porsche, engine developer Ernst Fuhrmann, CEO Wendelin Wiedeking, and legendary racing driver Walter Rohrl. Cult figures like Steve McQueen, James Dean, Patrick Dempsey, and Herbert von Karajan also drive Porsches, and have become synonymous with the brand.